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Jerry and Bill, The Long Version

By Robert Lachman
The new Bill Gates and Jerry Seinfeld commercial is out and available for viewing on YouTube.
Their new concept seems to be that if they make it longer, it will be funnier. Gates and Seinfeld try to reconnect with, and learn about, ordinary people in this 4 1/2 minute video. Better writing and tighter editing would have helped this one. It’s worth one small chuckle at the 1:52 minute mark, when Bill Gates is helping to fill the above ground pool with a hose. He asks, “How long until it gets warm.” The homeowner dad replies, “It never gets warm.” I doubt Bill or Jerry have used above ground pools at their palatial estates. The video ends with them walking, chatting, and dragging their luggage down a middle-class suburban street. How about having them pulling away in a giant-stretched limousine, adding one touch of realism to the commercial?
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